One essential facet of planning for a Lone Star Region Convention is that of publicity. The group planning the Convention is invariably so deeply involved in the many aspects of planning that the need for adequate publicity is either overlooked, or not given the attention that is required. The net result most usually is shown by the reduced attendance figures for the event.

Three primary considerations for Convention publicity are: What; When, and Where. Of these, the "When" and "Where" are fairly easy to handle. This is because the Convention Chair must have tentative dates on hand when seeking and selecting a venue, i.e., a hotel. The Chair, working in concert with the hotel events staff, first establishes tentative dates for the Convention. Then, after agreement is reached with the candidate hotel on provisions and terms, the final dates are selected for the Convention. Thus, at that point two of the three considerations have been fulfilled. It is then that the publicity flow must start, beginning with notices to the Marker Lamp that the date and place of the LSR (Date) Convention have been set. The appearance of this information in print will allow LSR members to start planning to attend the Convention.

The "What" of the three primary considerations has greater implications in building interest in the forthcoming Convention, and includes many facets of the expected Convention program.  The overall scheme of a Lone Star Region Convention follows a pattern of long standing, which includes: